Group
Asher Moses
Founder, DAB Mobility Group
Four decades of real-world mobility experience.
Asher Moses has spent more than four decades working inside London's taxi, fleet, mobility and media industries. Beginning the Knowledge of London in 1985 and becoming a licensed London taxi driver in 1989, he went on to build businesses across fleet operations, taxi media, payments, technology and electric mobility.
His career has included building and acquiring taxi fleets, deploying payment technology into thousands of taxis, developing large-scale mobility media operations, working with major international advertisers and helping lead the transition of a major London taxi fleet from diesel to electric.
Today, Asher is focused on what comes next: bringing together people, mobility, media, data and intelligence as cities move towards an increasingly autonomous future.

- 40+ years
- Mobility experience
- 5,000+
- Payment terminals deployed
- Diesel to electric
- A London fleet of around 500 transformed
- £16m+
- Olympic-era taxi advertising sales
- Mobility
- Autonomous Vehicles
- Media
- Data
- AI
- Fleet Strategy
- Technology